It’s Not Easy Being Paul Green
Those of us who drive along highways in the Northeastern U.S., stay at Marriott Hotels worldwide or shop for consumer goods on the web are experiencing the benefits of conjoint analysis, a research methodology used to measure consumer preferences that was first developed by Wharton marketing professor Paul Green in the late 1960s. In a recent talk with Knowledge@Wharton, Green discusses, among other things, new … [ Read more ]
Content: Article | Source: Knowledge@Wharton | Subjects: Market Research, Marketing / Sales
AdFlip.com
Billing itself “the world’s largest searchable database of classic print ads,” AdFlip may be keyword searched or browsed by several methods. The ads are indexed by category (automotive, electronic, fashion, etc.), decade (1940s to current), and several specialty categories (ad as art, famous, advocacy, provocative, today’s top ten). Each collection of ads (presented as thumbnails) can be displayed by date, name, or ID number. Each … [ Read more ]
Content: Online Resource | Source: AdFlip | Subject: Advertising | Industry: Advertising
Intelligent Business Alliances : How to Profit Using Today’s Most Important Strategic Tool
Content: Book | Author: Larraine Segil | Subject: Business Development
AMA Summary & Stats
A collection of research report summaries from the American Management Association. Sampling of topics: 2000 AMA Survey on Workplace Testing: Basic Skills, Job Skills, Psychological Measurement; Managerial Skills and Competence; E-Business in the Year 2000; Corporate Concerns 2000…
Content: Online Resource | Source: American Management Association (AMA) | Subjects: Management, Market Research
Advertisers Seek More Bang For Their Web Bucks
Article heading states “Agencies develop sophisticated ways to gauge an ad’s success at brand building, driving sales” but in fact it seems to conclude more that that is the goal than the reality. Along the way, it presents some interesting online ad issues however.
Content: Article | Author: Terry Sweeney | Source: InformationWeek | Subject: Advertising | Industry: Advertising
MiniPlan
Brought to you by the WSJ and Palo Alto Software. “By completing the exercises in the MiniPlan, our free initial assessment business plan program, you can test your objectives, define a mission, analyze markets, determine your break-even point… and much more. Simply sign up and start working. It’s a quick, easy way to begin down the entrepreneurial path.”
I found the sample plans section the … [ Read more ]
Content: Online Resource | Sources: Palo Alto Software, Wall Street Journal | Subjects: Business Development, Entrepreneurship
eMail Marketing Forecast
U.S. Online Ad Spending Forecasts
State and County QuickFacts – US Census
This new handy reference resource from the US Census Bureau allows users to access frequently requested Census Bureau information at the national, state, and county level. The site is navigated via a pull-down menu or interactive map, both of which produce tables of facts about the people, businesses, and geography for that state compared to the country as a whole. Another pull-down menu (or map) … [ Read more ]
Content: Online Resource | Source: U.S. Census Bureau | Subjects: Demographics, Reference / Search
Email Statistics
Chinese American Investing
E-Business Communication Gets Personal
InformationWeek research shows the move toward personalizing customer communications. See their charts for more specific details
Content: Article | Source: InformationWeek | Subjects: Customer Related, Marketing / Sales
Latin America Internet User Growth
Numbed by Numbers
Article looks at the proliferation of market studies on the Internet and asks some interesting questions about them (mostly challenging their methodology and rigor as well as their overall usefulness).
Content: Article | Author: Katie Hafner | Source: The New York Times | Subject: Market Research
Personalization.com
This site has become the most comprehensive, credible source of information available on personalization and collaborative filtering trends and information. The purpose of the site is to create an open discussion forum on what personalization is and what it means for online interaction — from basic hello and welcome back messages to content/information that is dynamically served up based on personal information gathered about the … [ Read more ]
Content: Online Resource | Author: Christopher Locke | Source: Net Perceptions | Subjects: IT / Technology / E-Business, Marketing / Sales
Online Ads – What Works?
One-to-(N)one? The internet’s once-rosy promise of truly personalized marketing seems to be wilting
This article describes how the hype surrounding one-to-one marketing has been anything but deserved. It also examines the technologies that were supposed to deliver on the promise of one-to-one, but haven’t yet replaced the human touch (incl. profiling, email, dynamic content, data mining, and collaborative filtering). Online and offline privacy issues are also discussed.
Content: Article | Author: Susan Kuchinskas | Source: Business 2.0 | Subjects: Customer Related, Marketing / Sales
Kids & Teens Online Habits
Seniors Online
The One to One Future : Building Relationships One Customer at a Time
Content: Book | Authors: Don Peppers, Martha Rogers | Subject: Marketing / Sales