2423 Posts Found

It’s widely assumed that overwhelming people with options — whether in TVs or delicious jams — can make them less likely to make a decision. But maybe that’s wrong.

Content: Article | Author: Derek Thompson | Source: The Atlantic Monthly | Subject: Marketing / Sales

This is the presentation deck from the Advanced Social Media Monitoring workshop at SXSW 2013. Panelists were: Susan Etlinger, Alistair Croll, Blake Robinson, and Margaret Francis.

Content: Article | Source: SlideShare | Subject: Marketing / Sales

Zumba® is a Latin dance-fitness program that now has​ more than 12 million participants in 125 countries. During the past two years, I’ve been researching Zumba through in-depth interviews with co-founders Alberto Perlman and Alberto Aghion. During these discussions, these entrepreneurial leaders talked about their formative experiences and key decisions. Below, I sum up four recurring steps that supported Zumba’s innovation, growth, and resilience during … [ Read more ]

Content: Case Study | Author: Bradley George | Source: Babson Insight | Subjects: Industry Specific, Marketing / Sales | Company: Zumba

It’s not enough for organizations to communicate a brand identity. They must align it externally in the marketplace and internally in the workplace.

Content: Article | Authors: Dan Witters, John Fleming | Source: Gallup Management Journal | Subject: Marketing / Sales

Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don’t look beyond them… you’ll miss the true impact of your marketing—and opportunities for improvement.

Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

People tend to read The Tipping Point and think that if they just find the mavens, the connectors, and the salesmen, they’ll be done. But there’s no data to suggest that certain people are repeatedly more influential than others in a way that marketers can use.

Content: Quotation | Author: Jonah Berger | Source: strategy+business | Subject: Marketing / Sales

The problem with online is it has encouraged people to mistake activity for productivity. “Just because we’re doing something, it must be the right thing.”

Content: Quotation | Author: Jonah Berger | Source: strategy+business | Subject: Marketing / Sales

One thing that my colleagues and I are thinking about now is how the different channels that we use for sharing affect what we say. Face to face, we don’t want to sit in silence, so we say anything to pass the time. But online is a written medium, which allows us more time to construct and refine what we want to pass on. We … [ Read more ]

Content: Quotation | Author: Jonah Berger | Source: strategy+business | Subjects: Communication, Marketing / Sales, Organizational Behavior, Personality / Behavior

One of the hottest trends in social media right now is content curation, a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. It is such a powerful idea because curation does NOT focus on adding more content/noise to the chaotic information overload of social media, and instead focuses on helping any one … [ Read more ]

Content: Article | Author: Rohit Bhargava | Subject: Marketing / Sales

The real enemy of salespeople today isn’t their archrivals; it’s no decision. What is it that prevents a prospective customer from making a purchase even after they have conducted a lengthy evaluation process? The reasons may surprise you.

Regardless of the prospective customers’ confident demeanor, on the inside they are experiencing fear, uncertainty, and doubt while making their selection. The stress this creates serves as the … [ Read more ]

Content: Article | Author: Steve W. Martin | Source: Harvard Business Review | Subject: Marketing / Sales

Can any message be shaped to spread? A scholar offers tips to increase the odds.

Content: Article | Author: Jonah Berger | Source: Stanford University | Subject: Marketing / Sales

Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, fears, and desires.

Content: Article | Author: Graeme Wood | Source: The Atlantic Monthly | Subject: Market Research

Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.

Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Advertising, Marketing / Sales

A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don’t take them personally. Then, take these five steps to mitigate unsubscribes.

Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subject: Marketing / Sales

A Stanford GSB professor of marketing explains why engaging your audience is key to success.

Content: Article | Author: Jennifer Aaker | Source: Stanford University | Subjects: Marketing / Sales, Personal Development

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Content: Multimedia Content | Author: Barry Schwartz | Source: TED Conferences LLC | Subject: Marketing / Sales

Let’s talk about the different types of analytics and common places to start with them. I believe the number one reason marketing teams aren’t as data-driven as they should be is because data is intimidating. However, knowledge trumps intimidation. The more you know, the more comfortable you will be to put on that analyst hat.

Content: Article | Author: Joanna Lord | Source: SEOmoz.org | Subjects: IT / Technology / E-Business, Marketing / Sales

Holding onto a customer has never been harder — or more important. Proprietary Gallup research shows that the key to wooing customers isn’t price or even product. It’s emotion. Here’s how to win over fickle customers and make them love you for life.

Editor’s Note: discusses the Gallup CE11 (Customer Engagement) tool.

Content: Article | Author: Alec Applebaum | Source: Gallup Management Journal | Subjects: Customer Related, Marketing / Sales

In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.

Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall … [ Read more ]

Content: Article | Source: Accenture | Subject: Marketing / Sales

Jesper Sørensen reveals the competitive advantages and disadvantages that startups and established companies can exploit as they compete for customers in new markets

Content: Multimedia Content | Author: Jesper Sørensen | Source: Stanford University | Subjects: Entrepreneurship, Marketing / Sales