2423 Posts Found

Companies can seize the opportunity in mergers by involving employees and customers in the integration process, retaining critical staff, generating momentum by quickly winning key accounts, and serving the right customers in the right way.

Content: Article | Authors: Ajay Gupta, Andy West, Tom Stephenson | Source: McKinsey Quarterly | Subjects: Marketing / Sales, Mergers & Acquisitions

Most companies use customer relationship management and other technologies to get a handle on customers, but no amount of technology can really improve the situation as long as companies are set up to market products rather than cultivate customers.

Content: Quotation | Authors: Christine Moorman, Gaurav Bhalla, Roland T. Rust | Source: Harvard Business Review | Subject: Marketing / Sales

Buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

Content: Article | Author: Joseph Sommerville PhD | Source: MarketingProfs | Subject: Marketing / Sales

What happens immediately after a customer uses your product? Knowing the before and after around how your products are used will help you sell more — and build better future products.

Content: Article | Author: Sean Silverthorne | Source: BNET | Subject: Market Research

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How much should a company charge for its products or services? Many companies don’t know how to answer this question, and instead let customers and competitors drive their pricing decisions. To keep prices consistent and profitable, companies need to adopt a consistent pricing structure. By strategically managing price structure, the pricing process, and value-based communications, companies can achieve greater profits.

Content: Multimedia Content | Author: Thomas Nagle | Source: Monitor Group | Subject: Pricing

Five practical approaches to get closer to your buyers.

Content: Article | Author: Stuart Cross | Source: BNET | Subjects: Customer Related, Market Research

There are 7 steps in a successful selling cycle. Learn what they are and how to do them.

Content: Multimedia Content | Author: Tom Hopkins | Source: YouTube | Subject: Marketing / Sales

Ask any statistician and they’ll reel off a list of reasons why two surveys can give completely opposite results.

But whether it’s differences in the sample, the questionnaire or the interpretation, the fact is that many businesses, especially large ones, put significant store by their customer measures.

But are we just kidding ourselves? Can we really measure customer experience objectively? In short, that depends on the questions … [ Read more ]

Content: Article | Author: Martyn Drake | Source: BNET | Subject: Market Research

Despite the abiding beliefs of the dot.com era in the eventual evolution of all markets towards frictionless price competition, only a small minority of uschoose to regularly purchase the least complex products via the web. Here, Dr Hugh Wilson examines the challenges facing organisations in defi ning and building the most appropriate channels to access a widely disparate and retail-savvy consumer environment.

Content: Article | Author: Hugh Wilson | Source: think Cranfield | Subject: Marketing / Sales

Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. The operative words here are well thought-out and flawlessly executed. This article outlines a ten-step process any size company can use to successfully enter a new market.

Content: Article | Author: Laura Patterson | Subject: Marketing / Sales

Use the principles in this article to tighten and fine-tune your company description, and test it with prospects. See what they conclude about which problems you solve and for whom. When they answer correctly, you’ll know you hit the nail on the head.

Content: Article | Author: Kathryn Roy | Source: MarketingProfs | Subjects: Marketing / Sales, Public Relations

Here are 7 more sure-fire headline templates that will work when you’re aiming to score more readers

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

Here are 5 more headline templates that work, but use them at your own risk. If you don’t match up an appropriate headline structure with your content, you might crash and burn worse than if you just came up with a headline off the top of your head.

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.

Customers who love you won’t be able to stop raving about you. But you need to earn the right to their story first.

Rather than giving a one-size-fits-all solution (because there isn’t one), my goal is to encourage you … [ Read more ]

Content: Article | Author: Jeanne Bliss | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Stoney deGeyter offers up The Best Damn Web Marketing Checklist, Period!, a master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn’t cover any “how tos,” which are essential ingredients to successful online marketing, but sometimes you need to first know what to do so you can then … [ Read more ]

Content: Article | Author: Stoney deGeyter | Subjects: IT / Technology / E-Business, Marketing / Sales

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Plus, these type of posts and articles are … [ Read more ]

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?

Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. … [ Read more ]

Content: Article | Author: Dean Rieck | Source: copyblogger | Subject: Marketing / Sales

If we consider what the work of attention is like, how continuously it goes on, and how imperceptibly it builds up structures of value round about us, we shall not be surprised that at crucial moments of choice most of the business of choosing is already past.

Content: Quotation | Author: Iris Murdoch | Source: Amazon.com | Subjects: Attention, Decision Making, Marketing / Sales