2423 Posts Found

MailChimp offers a resource center with free email marketing guides covering frequent mistakes as well as best practices in email marketing. Topics range from getting started for beginners to more complex email issues for advanced subscribers.

Content: Online Resource | Source: MailChimp | Subjects: IT / Technology / E-Business, Marketing / Sales

The folks at Future Now are skeptical of surveys. They can annoy customers. The questions themselves tend to reflect the bias of the person or company asking them. At best, they offer directionally-correct information, which is often taken out of context and used to replace an old assumption with some shiny new (and equally dangerous) one.

The great thing about Web Analytics is that it allows … [ Read more ]

Content: Article | Author: Robert Gorell | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales

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Curious about how complex your documents or Web pages are to read? You don’t have to get a team of experts to generate your readability score: you can just use readability.info to analyze the characteristics of your writing and ascertain a multitude of readability scores. By comparing the readability score of different documents (or Web pages) you can better hone your writing and make sure … [ Read more ]

Content: Online Resource | Author: Dave Taylor | Subject: Marketing / Sales

One way or another, selling always centers around offers. What sort of offers? Generations of selling experience reveal an endless variation of offers you can make to sell products and services. But some have become favorites because they work reliably again and again. This series of four articles provides you with a handy resource of offers that have proven to be winners over the years. … [ Read more ]

Content: Article | Author: Dean Rieck | Source: copyblogger | Subject: Marketing / Sales

Slate offers an overview of 12 kinds of advertisements with accompanying video illustrations.

Content: Article | Source: Slate | Subjects: Advertising, Marketing / Sales | Industry: Advertising

The value of an item — in the mind of a consumer — is simply the difference between the anticipated price and the price on the tag. When the anticipated price is higher than the price tag, it’s a good value.

Content: Quotation | Source: GrokDotCom | Subject: Marketing / Sales

Jeff Sexton offers five ways to increase your website’s credibility. Even more useful are the links to related articles and screencasts on the same topic.

Content: Article | Author: Jeff Sexton | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales

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It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. But be careful. Simply picking a “pretty” picture isn’t enough. Generally, it’s best when the model faces the content you want visitors to engage with first.

Content: Article | Author: Bryan Eisenberg | Source: GrokDotCom | Subject: Marketing / Sales

Here are five of the most important skills every sales professional should possess.

Content: Article | Author: Jeff Thull | Source: Inc. Magazine | Subject: Marketing / Sales

Consumer needs and desires are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor emeritus Gerald Zaltman and Lindsay Zaltman, authors of Marketing Metaphoria. Here’s a Q&A and book excerpt.

Content: Article | Authors: Gerald Zaltman, Lindsay Zaltman, Martha Lagace | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Customer Related, Marketing / Sales

Defecting customers are far less of a problem than customers who change their buying patterns. New ways of understanding these changes can unlock the power of loyalty.

Content: Article | Authors: Stephanie Coyles, Timothy C. Gokey | Source: McKinsey Quarterly | Subjects: Management, Marketing / Sales

Strategic pricing is one of the most powerful sources of profits and growth. Yet, in recent years, it has been the least exploited driver of shareholder value. Few manufacturers review their pricing systematically. Most set prices reactively. Some extrapolate from history, and for others it’s just a hunch.

Content: Article | Authors: Henry M. Vogel, Matthew A. Krentz, Michael Grindfors | Source: Boston Consulting Group (BCG) | Subject: Pricing

Can a picture of a pretty woman actually boost sales for a car—or a motorcycle? According to a recent study, erotic images can stimulate a portion of the brain in heterosexual males that is associated with anticipation of reward.

Content: Article | Author: Brian Knutson | Source: Stanford University | Subjects: Advertising, Marketing / Sales, Organizational Behavior

David Haigh, group chief executive of Brand Finance, is a well known author, speaker and expert on brand and intangible asset valuation. Haigh was the featured speaker on the topic “Brand Valuation: What does it all mean to companies?” earlier this year at the Center for Marketing Excellence, Singapore Management University. Haigh spoke to Knowledge@SMU about the concept of brand valuation, how it can be … [ Read more ]

Content: Article | Author: David Haigh | Source: Knowledge@SMU | Subjects: Finance, Marketing / Sales

The research presented in this paper provides evidence that “add-on” features offered to enhance a core offering can be more than just optional benefits. We argue that consumers draw inferences based on the mere availability of an add-on and that these inferences lead to significant changes in the perceived utility of the product itself. We further argue that the enhancements supplied by add-ons can be … [ Read more ]

Content: Article | Authors: Dan Ariely, Elie Ofek, Marco Bertini | Source: London Business School | Subject: Marketing / Sales

Some of your customers aren’t paying their bills. Others are so high-maintenance that the cost of serving them is eroding your profits. Before you show them the door, try this five-step process to manage these problem customers.

Content: Article | Authors: Feisal Murshed, Matthew Sarkees, Vikas Mittal | Sources: BNET, Harvard Business Review | Subjects: Customer Related, Marketing / Sales

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