Multivariate Testing, Part 1: An Introduction
As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.
Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales
The “Marketnomics” Difference: A Handy Tool for Maximizing Product Value
Today, the product choices available to consumers are more numerous than ever, and competition for customers is downright fierce. In this environment it is extremely difficult for products to standout. So, what can a company do to enhance the competitiveness of its products?
One thing is certain: relying on old methods for maximizing a product’s competitiveness is no longer sufficient. The key to offering highly competitive … [ Read more ]
Content: Article | Author: Charles F. Goetz | Source: Knowledge@Emory | Subjects: Market Research, Marketing / Sales
Marketing Channels
A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food.
Content: Book | Authors: Adel El-Ansary, Anne Coughlan, Louis W. Stern | Subject: Marketing / Sales
Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
So many products, so many brands, so many prices – consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers’ eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning consumers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the … [ Read more ]
Content: Article | Authors: J. Wesley Hutchinson, Pierre Chandon, Scott H. Young | Source: INSEAD Knowledge | Subjects: Market Research, Marketing / Sales
Real-Time Messaging: Targeted Email Communications to Drive Web Site Traffic and Increase ROI
Much is being said these days about how marketing effectiveness can be increased by targeting customers with the right message at the right time based on customer behaviors and buying patterns. However, many companies have not been able to evolve past text-based confirmation messages.
Content: Article | Author: Jeff Hassemer | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales
Pumas, Planets and Pens: How Cues in the Environment Influence Consumer Choice
In a new research paper titled, “Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice,” Wharton marketing professor Jonah Berger suggests that what you see in your everyday world can influence what you buy. For example, participants in one study who were shown more images of dogs liked sneakers from the Puma brand more than those … [ Read more ]
Content: Article | Authors: Grainne Fitzsimons, Jonah Berger | Source: Knowledge@Wharton | Subject: Marketing / Sales
Some Consumers are Click Farms unto Themselves
Ad Spending in Japan
US Immigrant Population To Swell
New Model for Predicting the Trajectory of New and Existing Products
When it comes to analyzing and predicting the market penetration of new products, the Bass model has long been considered the standard benchmark. New research by Ashish Sood, an assistant professor of marketing at Emory University’s Goizueta Business School, and coauthors addresses a fundamental concern of managers everywhere: how fast consumers will adopt the new products that companies introduce. In their paper, “Functional Regression: A … [ Read more ]
Content: Article | Author: Ashish Sood | Source: Knowledge@Emory | Subject: Marketing / Sales
Customer Behavior – Be Careful to Segment
Verbal, visual, or cognitive cues can have very opposite effects when used on different groups of potential customers, say researchers Christian Wheeler and Jonah Berger.
Content: Article | Authors: Christian Wheeler, Jonah Berger | Source: Stanford University | Subject: Marketing / Sales
So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist
This article provides an email service provider (ESP) checklist, a handy-dandy guide that you can use whether you’re venturing into email for the first time or shopping around for a new provider.
Content: Article | Author: Josh Nason | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
Affluent African Americans Making Impact on Consumer Economy
Significant Growth in Hispanic TV and Radio Projected
Click Fraud Rate Climbs to 16.6% in Fourth Quarter
John Foley
[In sales] we talk about acquisition, penetration and retention. I don’t know about you, but I don’t want to be acquired. I certainly don’t want to be penetrated, and I don’t want to be retained. When you think about the language we use—targeting an audience, launching a campaign, capturing a market—what does that have to do with relationships?
Content: Quotation | Author: John Foley | Source: Chief Executive | Subjects: Customer Related, Marketing / Sales
Grandparents Spending Billions on Their Grandchildren
Share of Ad Spending by Medium – September 2007
Perfecting The Art Of Silence In Negotiating
Silence is the secret tool of power negotiators. Knowing when to listen, not talk. Using facial expressions, not your voice, to make a point. Here are five tips on how perfecting the art of silence can make you a better negotiator.
Content: Article | Author: Liz Tahir | Subjects: Management, Marketing / Sales, Negotiation, Personal Development