2423 Posts Found

How do you go about creating highly persuasive headlines? What sorts of things about headlines can you test? Here is a list of ways you can test your headlines, with examples.

Content: Article | Author: Josh Hay | Source: GrokDotCom | Subject: Marketing / Sales

A computer can tell you down to the last dime what you’ve sold. But it can never tell you how much you could have sold.

Content: Quotation | Source: Various | Subjects: Management, Marketing / Sales

So you need to develop new products or services. And several questions puzzle you.
* Which new product ideas should you develop?
* What features should you include?
* What positioning messages should you use?
* What marketing tactics will be effective?
* How do you raise chances for success and reduce risk?

These questions continually challenge product, marketing, and … [ Read more ]

Content: Article | Author: Henk Hoets | Source: Hendriks Research | Subjects: Market Research, Marketing / Sales

We hear the questions businesses ask: How do I increase my sales or leads? How do I get more traffic to my site? How do I get better search engine rankings? How do I get fewer customers to abandon their shopping carts? What do I do with all this data I’m getting from my analytics software?

These are important questions. But, ask a bigger question: what … [ Read more ]

Content: Article | Author: Jeffrey Eisenberg | Source: GrokDotCom | Subject: Marketing / Sales

A powerful ten-step tool for creating and unifying your team around a shared brand story. Learn why you need to create an internal brand story and gain practical insights on leveraging diverse skills in your organization to create a stronger and more cohesive brand.

Content: Article | Sources: BNET, Enlightened Brand Incorporated | Subject: Marketing / Sales

Use this generic brand survey as the starting point to better understand elements of your brand such as brand purpose, personality, vision and alternatives to your brand. A great tool for brand and product managers in every organization.

Content: Article | Sources: BNET, Enlightened Brand Incorporated | Subject: Marketing / Sales

It’s a question almost as old as commerce itself: Is selling an art or a science? For years, technology companies have been trying to transform the former into the latter. And for years, the results have largely been disappointing.

Think of those days as Sales 1.0. We’re now in the era of Sales 2.0. Your bottom line may never be the same.

Content: Article | Author: Alex Salkever | Source: Inc. Magazine | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

Here’s a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content — such as a white paper — to respondents who complete a short form.

In theory, this type of campaign works well: The people who respond get something of value. You get leads. Everyone’s happy.

Not so fast…

Content: Article | Author: Anna Talerico | Source: MarketingProfs | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

This content is restricted to site members. Please log in or register

Marketers have long used all sorts of demographic and geographic data to target potential customers — age, sex, education level, income, zip code. But there’s another variable that companies may want to consider: Who is connected to whom? A study found that consumers are far more apt to buy a company’s product if they are “network neighbors” with existing customers.

Content: Article | Authors: Chris Volinsky, Shawndra Hill | Source: Knowledge@Wharton | Subject: Marketing / Sales

Almost always, requests for resources require making two decisions: Should we support this business idea? and Is this proposal the right way to go about it? Most capital budgeting processes are set up to vet projects (in other words, they’re aimed at the second question, not the first). It is usually possible to carry out fairly rigorous quantitative analysis comparing the plan of action in … [ Read more ]

Content: Quotation | Source: Harvard Business Review | Subjects: Business Development, Management

Getting smart about distribution means looking at channel partners relative to their impact on profitability, not just revenues; their ability to drive and convert traffic to actual sales; and their prospects for future growth. Suppliers who arm themselves with this kind of information can make informed choices about which resources to devote to which channel partners, and so drive meaningful profit improvements within the year. … [ Read more ]

Content: Article | Author: David Campbell | Source: Ivey Business Journal | Subjects: Management, Marketing / Sales

Jonathan Kranz suggests a few ways folks on the marketing side can ease the marketing-sales tension by better serving their sales brethren with more productive collateral.

Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales

In “push” systems the core assumptions are that companies and other institutions can anticipate demand and that mobilizing scarce resources in previously specified ways is the most efficient and reliable way to meet it. But the efficiency of push systems comes at a stiff price, for they require companies to specify, monitor, and enforce detailed activities and tasks. This rigidity necessarily restricts the number and … [ Read more ]

Content: Article | Authors: John Hagel III, John Seely Brown | Sources: CFO Publishing, McKinsey Quarterly | Subjects: Innovation, Marketing / Sales

This content is restricted to site members. Please log in or register

We’ve studied older workers to death. How come we know so little about them?

Content: Article | Author: Mary Young | Source: Across the Board (ATB) | Subjects: Demographics, Human Resources

Everyone is chasing Internet buzz. But be careful. Online hype doesn’t always deliver.

Content: Article | Author: David H. Freedman | Source: Inc. Magazine | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register