Getting smart about distribution means looking at channel partners relative to their impact on profitability, not just revenues; their ability to drive and convert traffic to actual sales; and their prospects for future growth. Suppliers who arm themselves with this kind of information can make informed choices about which resources to devote to which channel partners, and so drive meaningful profit improvements within the year.
Content: Article
Author: David Campbell
Source: Ivey Business Journal
Subjects: Management, Marketing / Sales
Author: David Campbell
Source: Ivey Business Journal
Subjects: Management, Marketing / Sales
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