Regis McKenna
Brand has absolutely no hold on the loyalty of a customer. People hate to hear that. But until you admit it, you’re not going to do the kinds of things that create and sustain a market presence.
Content: Quotation | Source: Business 2.0 | Subject: Marketing / Sales
Regis McKenna
Brand…is the refuge of the ignorant. People believe that if only their brand is well-known, they will be successful. But you can be very well-known and not make money, you can be very well-known and not keep your customers.
Content: Quotation | Source: Business 2.0 | Subject: Marketing / Sales
Today’s Top 10 Web Analytics Problems
What’s most frustrating about measuring and quantifying usage on your site?
Not counting common management problems, the issues here are the most troubling, according to one group of Web developers and managers.
If your job includes analyzing Web data at any level, you’ll recognize your own issues in this top-10 list.
Content: Article | Author: Jim Sterne | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
The Best and the Rest
New research shows a large and growing gap between companies in their approaches to marketing-a gap that increasingly corresponds to similar variations in their financial performance. Here’s how a handful of companies have achieved significant business impact with marketing capabilities so pioneering, and so broadly applied, that they are true pacesetters.
Content: Article | Authors: John G. Freeland, Paul F. Nunes, Stephen Dull | Source: Outlook Journal (Accenture) | Subjects: Best Practices, Marketing / Sales
Video Games: The Next Ad Medium?
Adventures in Corporate Venturing
A well-funded R&D program isn’t enough. Corporations must invest in business opportunities outside their four walls to accelerate innovation and growth.
Content: Article | Authors: David Kletter, Gary L. Neilson, Jennifer Hornery, Jill Albrinck | Source: strategy+business | Subjects: Business Development, Strategy
Ad Spending Rising around the World
Jeff Thull
Where traditional selling advocates that every prospect is a likely customer, and ‘goes for the yes,’ the diagnostic process gives salespeople permission to ‘go for the no.’ Most inefficiencies in sales come from spending too much time with too many prospects. The real skill in selling lies in recognizing the seven or eight out of ten who won’t buy, due to realistic observable conditions, and … [ Read more ]
Content: Quotation | Source: CEO Refresher | Subject: Marketing / Sales
Helping Hands
Whether they are selling clothes in a mall or books on a website, retailers have to walk a fine line. They must offer help to customers who want assistance, while taking pains not to intrude on their privacy.
Content: Article | Authors: Eric A. Greenleaf, Russell S. Winer, Vicki Morwitz | Source: STERNbusiness (NYU) | Subjects: Customer Related, Marketing / Sales
Jeff Thull
Your solution may not solve your client’s problem-or your client may not even have a problem. So why should you feel you’ve failed when there is no sale? A salesperson should no more make a presentation to every prospect than a physician should prescribe medication for every patient.
Content: Quotation | Source: CEO Refresher | Subject: Marketing / Sales
Email Marketing Metrics, Q1 2004
The Top Three Mistakes in Hispanic Marketing
By 2007, the dollar power of Hispanics is predicted to rise to $926.1 billion. The Hispanic community clearly holds a great deal of economic clout, which certainly explains why marketers are vying for its attention.
Unfortunately, many marketing campaigns are ineffective. Here are the top three reasons.
Content: Article | Author: Blaire Borthayre | Source: MarketingProfs | Subject: Marketing / Sales
The Infoshop
Market research reports are the mainstay of this research portal and cover a range of industries, from pharmacogenomics to pet food and from carbon black to wireless LAN. The reports are current and, although they come with a price tag, many also offer a free précis. Visitors to the site may either choose from a keyword search or select a subject from the menu provided … [ Read more ]
Content: Online Resource | Source: Global Information Inc. | Subject: Market Research
What to Look for in an Email Services Provider
This two-part article discusses the pre-deployment (part 1) and post-deployment (part 2) tasks that an email services provider should include when you outsource your email marketing effort.
Find part 2 at:
Content: Article | Author: Paul A. Broni | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales
Informercial Industry (U.S.)
Online Advertising Spending Up Again
Ad Placement: You’re Getting Warmer
Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, an eyetracking study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while … [ Read more ]
Content: Article | Author: Chris Richardson | Source: WebProWorld | Subjects: Advertising, Marketing / Sales | Industry: Advertising
How to Avoid New-Product Pricing Traps
Conventional wisdom holds that the best time to launch new products is in the early stages of an economic recovery, when demand picks up and customers become less price-sensitive.
While this may be true for some, most companies actually miss a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies, with roots that can be traced to the years before the recovery. … [ Read more ]
Content: Article | Authors: John E. Hogan, Tom Lucke | Source: MarketingProfs | Subjects: Marketing / Sales, Pricing
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy-instead of money-to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
Editor’s Note: take a look at … [ Read more ]
Content: Book | Authors: Jay Conrad Levinson, Michael W. McLaughlin | Subjects: Industry Specific, Marketing / Sales | Industry: Consulting
Five Keys to a Successful Usability Test
Let’s suppose that the “usability” mantra you’ve heard over the past few years has finally convinced you that conducting user research with your target audience is an essential aspect of your company’s Web site development efforts.
What are your first steps? How do you manage a lab-based usability project from the early planning stages through delivery of a great findings report for the development team? … [ Read more ]
Content: Article | Author: Lon Taylor | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales