2423 Posts Found

Customers want more customized, personalized products and services, but companies struggle to cost-effectively deliver them. Improving communication and coordination between operations and sales and marketing is one critical path to profitable customization.

Content: Article | Sources: Knowledge@Wharton, strategy+business | Subjects: Marketing / Sales, Operations

Many organizations have lost their focus on lead generation because budget-strapped marketers are under “efficiency” pressures to optimize campaign budgets, customer retention and overall marketing ROI.

The problem is that focusing on “efficient growth” does not yield better lead generation. Focus on cost containment and accountability usually yields only marginal gains. Therefore, managers are looking for new ways to grow.

What’s a marketer to do? … [ Read more ]

Content: Article | Author: Stephen Diorio | Source: MarketingProfs | Subject: Marketing / Sales

WDFM did a special focus issue on Google tools and tips for marketers which highlighted the following useful sites:
– TouchGraph GoogleBrowser
[ Read more ]

Content: Article | Source: Various | Subjects: Free Stuff / Tools, Marketing / Sales

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This article examines the phenomenon of white entrepreneurs and business owners operating in central city locations. The authors’ suggestion: social brokers – institutions and individuals that can bridge the gaps between minority neighborhoods and non-minority business people – can help facilitate growth, profits, and development.

Content: Article | Authors: Gregory B. Fairchild, Jeffrey A. Robinson | Source: STERNbusiness (NYU) | Subjects: Demographics, Social Responsibility (ESG)

Author presents the Prime Process, which describes a customer-centered approach that clearly sets you apart from the competition, and positions you with respect and credibility as a valued and trusted advisor. DLC: Selling–Handbooks, manuals, etc.

Read review at: Content: Book | Author: Jeff Thull | Subject: Marketing / Sales

Companies can earn higher margins or increased revenues by selling integrated offerings-if they don’t merely bundle their products.

Content: Article | Authors: Chandru Krishnamurthy, Henry E. Schlissberg, Juliet E. Johansson | Source: McKinsey Quarterly | Subjects: Marketing / Sales, Strategy

Whatever your question on email marketing and publishing – What to avoid in subject lines? How to recapture lost subscribers? Does HTML really pull better than text? – you’ll find an answer in this searchable archive. Search the whole site (you’ll probably have to sift through lots of entries because the search function isn’t too refined, but you should find what you need) or review … [ Read more ]

Content: Article | Source: EmailUniverse.com | Subject: Marketing / Sales

“Economists, traditionally, have had a very uneasy relationship with advertising,” says University of Chicago professor Gary Becker. “Consumer preferences were thought to be either too stable or too easily manipulated.” But in his latest book, “Accounting For Tastes,” Becker employs the tools of modern economic analysis to confront the problem of preferences and values — how they are formed and how they affect our behavior. … [ Read more ]

Content: Article | Authors: Gary S. Becker, Kevin M. Murphy | Source: Capital Ideas | Subjects: Advertising, Economics | Industry: Advertising

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Inc .’s June 2004 Special Report, “Sales What Works Now,” helps business owners pump up their sales with entrepreneurial advice on encouraging a sales team to sell more and how to put together an A-list sales force. You’ll also find 10 tactical tips from business owners as well as expert advice on winning complex sales. Along with a few Inc . classics on effective sales … [ Read more ]

Content: Article | Source: Inc. Magazine | Subject: Marketing / Sales

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After adapting information technology to develop ever more sophisticated research methods, marketers are taking a second look at more human, qualitative approaches to tapping into the hearts and minds of consumers. As one Wharton marketing professor says: “We can put each customer’s order on a microchip, but as far as having a sense of what’s inside making him tick,” the answers remain elusive. He and … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales

Modern sales management is a uniquely American story, says Harvard Business School’s Walter A. Friedman, author of Birth of a Salesman. PLUS: Book excerpt.

Content: Article | Author: Laura Linard | Source: Harvard Business School (HBS) Working Knowledge | Subjects: History, Marketing / Sales

Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, … [ Read more ]

Content: Book | Author: Eric Peterson | Subjects: IT / Technology / E-Business, Marketing / Sales

If you still don’t have a handle on what the new US email regulations cover under the law popularly called CAN-SP@M, this PDF guide will help you understand the high points. The graphics are not the most attractive, but the 27-page document has solid, easy-to-understand content. The most helpful part is an email delivery checklist which covers every aspect of an email campaign, from content … [ Read more ]

Content: Article | Source: Customer Paradigm | Subjects: Legal, Marketing / Sales

Quick, pick the best indicator a brand will grow faster than its category: Brand size? Newness? Leadership within a category? Such is conventional wisdom, but a recent Bain study of 524 brands across 100 categories found none of the above. The study “winners”-defined as any brand that beat its category’s growth each year from 1997-2001-invested differentially in just two components of the marketing mix: product … [ Read more ]

Content: Article | Authors: John Blasberg, Vijay Vishwanath | Source: Bain & Company | Subjects: Best Practices, Marketing / Sales

In his new book, Call of the Mall, Paco Underhill explains that the reason the rest rooms in America’s shopping malls are typically located at the end of a long, gloomy corridor is because malls are built by real estate developers, not merchants. Real estate developers, says Underhill, so resent having to dedicate any space to a non-revenue producing amenity, that they tuck it out … [ Read more ]

Content: Book | Author: Paco Underhill | Subjects: Marketing / Sales, Miscellaneous

As marketers, we know that the purpose of any business is to sustain the process of profitability in the long term. That process ultimately being marketing-and, more specifically, creating a sustainable brand.

So which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process? Which principles can reasonably ensure that your brand’s marketing efforts can steal share … [ Read more ]

Content: Article | Author: Ray Podder | Source: MarketingProfs | Subject: Marketing / Sales