Finding New Answers To the Pricing Question: What’s It Worth to the Customer?
The two most popular approaches to pricing a new product or service are cost and competitive positioning. But it’s time for a third option: an approach that focuses on value. Unlike the traditional methods, companies use value-based pricing to build a deeper understanding of their customers’ business drivers, align their goals with their customers’ goals, and share in each others fortunes in a way that … [ Read more ]
Content: Article | Source: Kearney | Subjects: Marketing / Sales, Pricing
Affluent Earn Top Spot for Net User Growth
How to Brand Sand
In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.
Editor’s Note: see a related European Business Forum (EBF) article, “Marketing through collaboration: how seller and buyer can benefit” by Kamran Kashani at:
Content: Article | Authors: Jack McGrath, Sam I. Hill, Sandeep Dayal | Source: strategy+business | Subjects: Marketing / Sales, Strategy
Kids Dig Mobiles and Money
“Yours for Only $19.99”
Using Sale Cues to Influence Customer Purchasing
Content: Article | Author: Eric Anderson | Source: Capital Ideas | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
The Art of Conversation: Dialogue Marketing and the Business-to-Business Relationship
The consumer buying process is complex and can demand a great deal of effort. As a marketer, imagine that you could minimize both the consumer’s effort and your own – creating demand and sales leads in a coordinated fashion, while simultaneously enhancing customer loyalty and increasing positive word of mouth. This is the principle behind dialogue marketing – a structured program of ongoing, two-way communication. … [ Read more ]
Content: Article | Author: Allan Steinmetz | Source: Prism (Arthur D. Little) | Subject: Marketing / Sales
Charles Alexander
‘War’, Clemenceau is supposed to have said, ‘is too important to be left the generals’. Today, the business of satisfying the customer is far too important to be left to the marketing department.
Content: Quotation | Source: European Business Forum (EBF) | Subjects: Customer Related, Marketing / Sales
What Goes Around Comes Around
From appliances to medical equipment, from aircraft to golf clubs, the Internet is giving consumers unprecedented access to a growing number of used products. Whether your market is consumer or business-to-business, the emergence of efficient electronic resale markets will fundamentally change the perspective and behavior of your customers.
Content: Article | Authors: Julia Kirby, Paul F. Nunes | Source: Outlook Journal (Accenture) | Subjects: Marketing / Sales, Strategy
Sales Employment in the U.S.
Did Anybody Show? Seven Tips to Increase Attendance for Short Seminars
If you take the time and spend the money to produce, prepare and deliver a presentation or mini-seminar, here are seven event-marketing tips that will help you fill your room.
Content: Article | Authors: John Doerr, Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales
Linktree Link Popularity Analyzer
Linktree offers a no-cost tool that will tell you, site by site, who is linking to your competitors but is NOT linking to you. Simply enter the URLs of at least five competitors, enter your URL, and voila! Out pops a list of those websites that are excluding you from the linking party, plus links to the pages where your competitors’ links appear. You can … [ Read more ]
Content: Online Resource | Source: Linktree | Subjects: Competitive Intelligence, Marketing / Sales
Number of Words Used in Search Phrases
E-Mail Marketing Spending in the US
How Richard Branson Works Magic
Though more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.
Content: Case Study | Author: Glenn Rifkin | Source: strategy+business | Subjects: Entrepreneurship, Marketing / Sales | Company: Virgin
What Execs Do with White Papers
Keyword Counter
What’s your competition doing right that you aren’t? The no-cost tool found at Keyword Counter allows you to compare your site’s keywords, metatags, alt tags and descriptions to a competitor’s to see how you stack up. Simply enter the two URLs for comparison and within seconds you will be served with a list of the top keywords found on the pages, including the number of … [ Read more ]
Content: Online Resource | Source: tapinternet.com | Subjects: Competitive Intelligence, Marketing / Sales
New Strategic Selling: Unique Sales System Prven Successful By World’s
By eliminating “fickle luck” from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features.
Content: Book | Authors: Diane Sanchez, Robert B. st Miller, Stephen E. Heiman, Tad Tuleja | Subject: Marketing / Sales
Baby Boomers’ New Leaf Means New Business Strategies
To protect their competitive position in the marketplace, companies need to incorporate future indicators of boomer spending into marketing projections, rather than focus on historical data.
Content: Article | Author: Shari Caudron | Source: Business Finance Magazine | Subject: Marketing / Sales