2423 Posts Found

You’re ready to start capturing leads. But before those elusive prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.

Content: Article | Author: Jeff Kostermans | Source: MarketingProfs | Subject: Marketing / Sales

The introduction is over. The lights have dimmed. All eyes turn toward the hotshot speaker — you! If you’re going to knock them out, you’d better know the new rules for making a pitch.

Content: Article | Author: Todd Balf | Source: Fast Company | Subjects: Marketing / Sales, Personal Development

Discover the Innovation and Organizational Learning approaches that can help you to avoid the pitfalls and pave your organization’s pathway to success.

Content: Article | Author: Jim Clemmer | Subjects: Business Development, Customer Related

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This marketing agency helps clients with customer acquisition services, from prospect identification and lead generation campaigns to lead management, conversion and loyalty programs. Check out their “Best Practices Center,” which offers some introductory-level white papers on email marketing and integrated marketing communications. You’ll also find a nifty demand generation diagnostic tool, which is a survey that forces you to drill down on some questions that … [ Read more ]

Content: Online Resource | Source: nFusion | Subject: Marketing / Sales

Learn how it’s possible to significantly increase profits by raising or lowering the price of your product or service.

Content: Article | Author: Jay Abraham | Subjects: Marketing / Sales, Pricing

All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.

Content: Article | Author: Karin K. Schaff-Glazier | Source: MarketingProfs | Subjects: International, Marketing / Sales

Brought to you by Advertising Age and AdForum.com, Agency Preview is a database of 5,566 advertising, media buying, public relations, direct marketing and marketing communications companies in the US. Looking for a new agency? Search the database by company name or credentials, or work backwards and search for creative that you like by sector and medium, and find the agency that produced the work. Looking … [ Read more ]

Content: Online Resource | Source: AgencyPreview.com | Subjects: Advertising, Marketing / Sales | Industry: Advertising

agencyfinder.com is an online service that matches clients with advertising, public relations and marketing firms. The site lists over 95% of the agencies in North America. There’s no charge to the client firms, but the main service is geared towards companies with advertising/PR budgets in excess of one million dollars.

The database uses a 450-point system to match agency data with client requirements, and it only … [ Read more ]

Content: Online Resource | Source: Business Partnering International Ltd. | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Take integrated marketing, add unified messaging, bump the whole thing up to the next level and you get marketing alignment. Here are the steps to take to get there.

Content: Article | Author: Mac McKinley | Source: Darwin Magazine | Subject: Marketing / Sales

Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager’s role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.

Content: Book | Author: Linda Gorchels | Subjects: Management, Marketing / Sales

The information revolution has blurred the line between supply and demand chains. Because of this marketing is no longer about activity-based tools kept in a backroom and operations are no longer protected from customers by silo walls. This has created turmoil for the unprepared, but new tools are available to help combine marketing and operating perspectives, while at the same time understanding how customer and … [ Read more ]

Content: Article | Author: Martin Anderson | Source: Babson Insight | Subjects: Marketing / Sales, Strategy

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Among the rules Lee learned as a young copywriter was this: “Don’t use humor. There’s nothing funny about separating a man from this money.”

But humor, he’s since discovered, does have a much-needed place in copywriting.

Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales

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Many sales experts focus on a cookie-cutter sales “strategy,” encouraging reps to push the customer through a pre-planned sales process — an approach that can drive customers away. With ProActive Selling, reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every … [ Read more ]

Content: Book | Author: William “Skip” Miller | Subject: Marketing / Sales

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As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided … [ Read more ]

Content: Book | Author: Bob Garfield | Subjects: Advertising, Industry Specific | Industry: Advertising

Sustaining a start-up in the digital economy is a delicate balancing act that requires taking into account the perspectives of a variety of stakeholders, including customers, suppliers, shareholders, investors, competitors, government and other entities. The goal of a start-up executive should be to create a business model that attains a stable state between all of these dimensions and adapts to changing times. Pricing strategy requires … [ Read more ]

Content: Article | Source: Kearney | Subjects: Entrepreneurship, Pricing