2423 Posts Found

Our judgments concerning the worth of things, big or little, depend on the feelings the things arouse in us. Where we judge a thing to be precious in consequence of the idea we frame of it, this is only because the idea is itself associated already with a feeling. If we were radically feelingless, and if ideas were the only things our mind could entertain, … [ Read more ]

Content: Quotation | Source: MarketingProfs | Subjects: Marketing / Sales, Personality / Behavior

If you want a step-by-step guide to search engine optimization from soup to nuts, try Spider Food. The site is organized in a linear, easy-to-navigate format that starts you off with SEO basics and leads you step-by-step through everything you need to know. Emerge at the other end and you may soon be optimizing dynamic content with the pros. Each topic contains a how-to guide … [ Read more ]

Content: Online Resource | Source: Spider Food | Subject: Marketing / Sales

Most marketers and content managers don’t know if their web site search is frustrating their users or helping them find what they are seeking. Are you going to help your users find what they are looking for quickly and easily, or not?

Content: Article | Author: Wil Reynolds | Source: MarketingProfs | Subject: Marketing / Sales

Focus groups should be dumped. Instead, real customers should be observed in real settings.

Content: Article | Authors: B. Joseph Pine II, James H. Gilmore | Source: Context Magazine | Subjects: Management, Marketing / Sales

One of the most influential figures in the frequency marketing business is Richard Barlow, who founded Colloquy, a publication that lives mainly on the Web but also has occasional print incarnations. A visit to Colloquy will pay off ten-fold. After no-cost registration, you will gain access to one of the world’s best libraries of statistics, case studies and thought leadership on customer retention marketing. Check … [ Read more ]

Content: Online Resource | Source: Frequency Marketing Inc. | Subjects: Customer Related, Marketing / Sales

You can’t read this enough: writing for the Web is not the same as writing for print.

People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.

Here are 10 rules for writing effective web content. … [ Read more ]

Content: Article | Author: Gerry McGovern | Source: MarketingProfs | Subject: Marketing / Sales

Tools for looking up zip codes and related data, including zip codes in a radius, zip codes by county, and occupant and business counts by zip code. Also includes # and average price of home sales by zip, a program to calculate the distance between two zip codes, a lookup for the location of phone numbers or the cities covered by an area code, and … [ Read more ]

Content: Online Resource | Source: Melissa Data | Subjects: Demographics, Free Stuff / Tools

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Just the facts, ma’am, about this email marketing problem so controversial we don’t dare spell out its name, lest our email to you be filtered. Looking for the lowdown on unsolicited commercial email (UCE)? This no-frills site provides listings of all sp*m laws in the United States, Europe and other countries, as well as links to relevant cases and articles. You’ll also find a comprehensive … [ Read more ]

Content: Article | Author: David E. Sorkin | Subjects: Legal, Marketing / Sales

The brand maestro and CEO of John Hancock Financial Services outlines 10 things you can do to win the little battles that amount to a war.

Content: Article | Authors: David D’Alessandro, Michelle Owens | Source: Chief Executive | Subject: Marketing / Sales

To conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.

Content: Article | Author: Monique Swafford | Source: MarketingProfs | Subject: Marketing / Sales

HipLists is an interesting service that promotes online newsletters to consumers. Potential subscribers review the list of HipLists titles, and then subscribe to those of interest in one fell swoop. The newsletters are available at no cost to the subscriber, and he or she can easily review and choose informative content in the categories of business, culture and fun, health, Internet business, investing, sports and … [ Read more ]

Content: Online Resource | Source: HipLists.com | Subject: Marketing / Sales

You’ve got a number of strategies available that allow you to streamline the information you present to your website visitors: there’re your navigation schemes, your qualifying schemes, there’s locating site elements where your visitors expect to find them. Then there’s designing for scanning and skimming. So how are you going to grab their attention and communicate your message as quickly as possible? Try some of … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

So-called buzz marketing is the hottest trend of the year. But as it becomes more and more contrived, many wonder when the backlash will begin.

Content: Article | Author: John Gaffney | Source: Business 2.0 | Subject: Marketing / Sales

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This content is restricted to site members. Please log in or register

Consistent delivery on the brand’s promise builds competitive advantage in the form of loyal customers.

Content: Article | Authors: J. Scott Dinsdale, Jim Taylor | Source: Optimize Magazine | Subjects: Customer Related, Marketing / Sales

Hit the CustomerSat University section of this site to get the inside scoop on customer satisfaction. You’ll find tutorials on how to compose a survey and analyze the results, as well as customer satisfaction best practices. If you are in the habit of asking your customers, “Hey, how are we doing?” (and you should be), be sure to check out the collection of 2000 customer … [ Read more ]

Content: Online Resource | Source: CustomerSat Inc. | Subjects: Customer Related, Marketing / Sales

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If a new tag line is in your future, set aside an hour for brainstorming with marketing consultant and author Marcia Yudkin’s 19-step process as your guide. You’ll tackle keywords, synonyms, homonyms, cliches, rhymes, mythology and alliteration as they relate to your business name, clients, product or service benefits/features and the “pain” that your business solves. Reference sites are linked for your assistance. Once you … [ Read more ]

Content: Article | Author: Marcia Yudkin | Subject: Marketing / Sales