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Brush up on your marketing knowledge at Marketing Teacher, which provides some very good free online marketing tutorials. Each lesson comes equipped with exercises and answers, and takes 15 to 30 minutes to complete. Introductory, intermediate and advanced marketing topics range from segmentation, targeting and positioning to PEST Analysis, SWOT Analysis, Ansoff’s Matrix, the Boston Matrix and Bowman’s Strategy Clock, which considers competitive advantage in … [ Read more ]

Content: Online Resource | Source: “Marketing Teacher” | Subject: Marketing / Sales

Here is a 20-Point checklist from DM whiz Denny Hatch to apply on all promotions you undertake.

Content: Online Resource | Author: Denny Hatch | Source: “MethodMarketing.com” | Subject: Marketing / Sales

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Website Estates is an online community for marketing and communications professionals seeking insight, resources and guidance on topics including presentations, sales and marketing and ebusiness. The site includes free PowerPoint Template downloads.

Content: Online Resource | Source: “Website Estates” | Subjects: Marketing / Sales, Productivity / Work Tips

Fred Reichheld was the first to prove the enormous impact retention — or customer loss — can have on the bottom line. His ground-breaking 1996 book, “The Loyalty Effect,” demonstrated conclusively that a 5% increase in customer retention can, depending on the industry, result in an increase in profits of up to 95%. Reichheld’s more recent title, “Loyalty Rules,” describes the key role played … [ Read more ]

Content: Online Resource | Author: Frederick F. Reichheld | Source: “Bain & Company” | Subjects: Management, Marketing / Sales

This email newsletter ad network was launched by List-Universe.com in April, 2000. Since then it has grown quite rapidly, as has the popularity of cost-effective email advertising. More than 1,000 email newsletters, totaling more than 106 million subscribers, are part of the Opt-Influence network. What does this mean for you? Rather than contacting email newsletters one by one to advertise, you can contract to advertise … [ Read more ]

Content: Article | Source: “List-Universe.com” | Subject: Marketing / Sales

Partnerships are nothing more than two companies coming together to leverage each other’s products or services. Before you decide to plunge head first into the next great partnership opportunity, here’s what to look for.

Content: Article | Author: Karin K. Schaff | Source: “MarketingProfs” | Subjects: Marketing / Sales, Strategy

The other day I was speaking with a colleague, and I was quite surprised to hear him say that while he knew what a brand was, he didn’t really know what a brand was, why some brands were stronger than others, the deep purpose of the brand concept, and why some consumers are so brand loyal. This got me thinking, and made me consider the … [ Read more ]

Content: Article | Author: Kristine Kirby Webster | Source: “MarketingProfs” | Subjects: Customer Related, Marketing / Sales

Russian Standard may not be a household name in trendy New York bars yet, but Roustam Tariko would like it to be. When Tariko introduced Russian Standard Vodka in 1998, he wasn’t interested in just vodka. The young entrepreneur established Russian Standard to become a high-quality international multi-category icon of the new Russia, the “Virgin” of Russia. As a result, Russian Standard … [ Read more ]

Content: Case Study | Authors: Pierre Chandon, Vadim Grigorian | Source: “INSEAD” | Subjects: International, Marketing / Sales | Company: Russian Standard Vodka

You don’t build it for yourself. You know what the people want and you build it for them.

Content: Quotation | Source: “Abraham.com” | Subjects: Customer Related, Marketing / Sales

“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just … [ Read more ]

Content: Article | Source: “GrokDotCom” | Subject: Marketing / Sales

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You woo and persuade most effectively when you write with verbs. Useful nouns and lots of verbs. Not adjectives or adverbs. So *click* that link, *peruse* the incredibly insightful ideas and *see* how to *pack* more copy punch with a verb.

Content: Article | Source: “GrokDotCom” | Subject: Marketing / Sales

This is a very good question and answers on the web typically ends up being a lot of tactics, like advertising, brand management, sales, service, pricing, email marketing, etc. That’s a good start, but far from complete.

And that’s one of the problems with the web. If you go to search engines like Google and type in “marketing expert”, you’ll come up with over 27,000 web … [ Read more ]

Content: Article | Author: Allen Weiss | Source: “MarketingProfs” | Subject: Marketing / Sales

With all the choices consumers are given, it stands to reason that we should feel pleased with our decision s if we have given them careful thought. But often we feel a sense of loss for the options that got away. Professors Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg look into this phenomenon and discover that it might not just be our natural … [ Read more ]

Content: Article | Authors: Klaus Wertenbroch, Marcel Zeelenberg, Ziv Carmon | Source: “INSEAD Knowledge” | Subject: Marketing / Sales

Marketing is a luxury of progress. It is necessary only in cultures that have largely satisfied basic human needs.

Content: Quotation | Source: “Fast Company” | Subject: Marketing / Sales

In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the “science of shopping.” Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. … [ Read more ]

Content: Book | Author: Paco Underhill | Subjects: Industry Specific, Marketing / Sales | Industry: Retail

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