2423 Posts Found

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From “advertising” to “zest” (the attitude successful marketers bring to their work), marketing’s top academic sets out to define his discipline’s most important concepts. Each concept gets a page or two of Kotler’s attention, a clear, practical definition for the layman, and a bit of analysis that cuts through the hype that often surrounds ideas such as CRM.

Content: Book | Author: Philip Kotler | Subject: Marketing / Sales

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Overwhelmed by the complexities of today’s marketplace, retailers are essentially letting vendors run much of their business. Here’s the method to their madness.

Content: Article | Source: Business 2.0 | Subjects: Industry Specific, Marketing / Sales | Industry: Retail

From Microsoft bCentral come these research tools for small business, which are focused on helping clients acquire and retain customers. How? The Web-based tools from Third Wave Research are divided as follows: Demographic Profiler; Business Profiler; Household Spending; and Demographic Trends. Each tool allows you to make queries and receive reports in real time. Reports can then be viewed on-screen, printed, or downloaded for import … [ Read more ]

Content: Online Resource | Source: Third Wave Research | Subjects: Demographics, Market Research

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Too many businesses are price takers, not price makers. That means they are willing to lower prices to capture market share or to sign up a marquee customer. But Harvard Business School professor Benson P. Shapiro says don’t let your ego get in the way of good business sense. Here are seven steps toward naming your own price.

Content: Article | Author: Benson P. Shapiro | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Pricing

ISP’s use blacklists, filtering software and other techniques to prevent unsolicited e-mail (“spam”) from reaching their customers. Unfortunately, legitimate, opt-in campaigns are often caught by mistake. On average, 12 percent of messages do not get through to your customer’s inbox because of the “false spam” problem.

Use Assurance Systems’ Message Checker™ service to determine whether you campaign is likely to be tagged as spam before the … [ Read more ]

Content: Online Resource | Source: Assurance Systems | Subject: Marketing / Sales

By focusing on combining the best capabilities of both partners, innovative and durable co-branding programs can create significant value for companies and their customers. And they can be particularly useful in an environment of spending constraints.

Editor’s Note: read on for an overview of the four main types of co-branding…

Content: Article | Authors: Patrick D. Lynch, Paul F. Nunes, Stephen F. Dull | Source: Outlook Journal (Accenture) | Subject: Marketing / Sales

What makes people believe your website is credible? This study, conducted by the Stanford Persuasive Technology Lab in partnership with Consumer WebWatch, shows that the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in … [ Read more ]

Content: Online Resource | Source: Consumers Union of U.S. Inc. | Subjects: IT / Technology / E-Business, Marketing / Sales

Meet the fastest growing market research company in America (according to Advertising Age). Edison Media Research conducts survey research and provides strategic information to radio and TV stations, Internet companies, newspapers, cable networks, record labels and other media organizations. Oodles of free summaries, charts and graphs are available at the site, including the results of the oft-quoted “Internet 9: The Media and Entertainment World of … [ Read more ]

Content: Online Resource | Source: Edison Media Research | Subject: Market Research | Industry: Entertainment / Media

Is corporate America’s love affair with a disease that kills 40,000 women a year good marketing — or bad medicine?

Content: Article | Author: Susan Orenstein | Source: Business 2.0 | Subjects: Marketing / Sales, Social Responsibility (ESG)

Don’t know your Sprinks from your Kanoodle? This site is a guide to all 386 pay-per-click search engines. Only a few of the big guys matter in terms of traffic and effectiveness, but this site is interesting because of the individual search engine reviews, which explain how each one works. In addition, you will find links to specialty pay-per-click search engines that you might not … [ Read more ]

Content: Online Resource | Author: Nathan Power | Source: PayPerClickSearchEngines.com | Subject: Marketing / Sales

A resource for following the direct mail industry, MarketRelevance captures over 25,000 traditional and email promotions each year. You can search by individual company or by promotion to find out who’s mailing what and through which channels. Great resource for getting ideas, seeing what’s going on in the industry and checking out competitor campaigns. It’s a valuable addition to the … [ Read more ]

Content: Online Resource | Source: ParadyszMatera | Subjects: Competitive Intelligence, Marketing / Sales

This article discusses the Lüscher Color Test (named after Dr. Max Lüscher), which theorizes that if colors generate emotional responses and associations, then the colors people prefer could say something about their current emotional status. The eight colors and their meanings are briefly described.

See follow-up article at:
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

marketinglaw.co.uk was Europe’s first dedicated on-line resource for advertising and marketing law, when it launched in September 1999. Now running to over 500 web pages, the site provides regularly updated information for brand-owners and marketing professionals, including in-depth analysis of the latest marketing and brand law issues, national and international case reports, previews of up-and-coming legislation affecting marketing, plus legal checklists and template agreements. … [ Read more ]

Content: Online Resource | Source: marketinglaw.co.uk | Subjects: Legal, Marketing / Sales

McKinsey and Media Metrix analyzed on-line behavior using a sample of the most active on-line consumers in the Media Metrix US panel of 50,000 users to categorize six segments: Simplifiers, Surfers, Bargainers, Connectors, Routiners, and Sportsters.

Editor’s Note: This research was done in 2000 so I wonder if it holds up today; nonetheless the categories are interesting and I think of some value.

Content: Article | Authors: Johanne Lavoie, John E. Forsyth, Tim McGuire | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Marketing / Sales

In this interactive feature, Forbes.com looks at the world of direct-response TV ads. The question: Are they a good deal for advertisers? Ask Johnny Carson. His Carson Productions has sold some 2.5 million copies of its best of The Tonight Show videos, a number the author notes, “is comparable to the DVD/video sales for a hit Hollywood movie.” Nearly two-thirds of all Americans report seeing … [ Read more ]

Content: Article | Source: Forbes | Subjects: Advertising, Marketing / Sales | Industry: Advertising

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