2423 Posts Found

The DoubleClick Knowledge Central site features the latest trends from DoubleClick’s ad and email serving data along with primary research. Find research on advertising, marketing spending, email marketing, multi-channel marketing and ad serving technology.

Content: Online Resource | Source: DoubleClick | Subjects: Market Research, Marketing / Sales

“If you absolutely, positively, only buy one branding book ever again in your life, this has to be the one. Honest, it is that good!” Read this review at:
Content: Book | Authors: Andy Milligan, Shaun Smith | Subject: Marketing / Sales

This article discusses two distinct personalities regarding the interaction with computer-based applications. The first is the Computer Novice (Ring Applications) and the second is the Expert User (Core Applications). What is unique about these two classifications is that they are often manifested in a single individual.

Content: Article | Author: Jared M. Spool | Source: MarketingProfs | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

This content is restricted to site members. Please log in or register

This content is restricted to site members. Please log in or register

This article reviews the various forms of online advertising available and some of the relevant research about the effectiveness of those formats. A good introduction and big-picture look at the field for marketers and site-owners alike.

Content: Article | Author: Amit Asaravala | Source: New Architect | Subjects: Advertising, Marketing / Sales

No product really has to be a commodity. The trick is to know what services your customers want – and to charge more.

Content: Article | Authors: Alok Gupta, John Forsyth, Mike Marn, Sudeep Haldar | Source: McKinsey Quarterly | Subjects: Marketing / Sales, Strategy

Brush up on your marketing knowledge at Marketing Teacher, which provides some very good free online marketing tutorials. Each lesson comes equipped with exercises and answers, and takes 15 to 30 minutes to complete. Introductory, intermediate and advanced marketing topics range from segmentation, targeting and positioning to PEST Analysis, SWOT Analysis, Ansoff’s Matrix, the Boston Matrix and Bowman’s Strategy Clock, which considers competitive advantage in … [ Read more ]

Content: Online Resource | Source: Marketing Teacher | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

Here is a 20-Point checklist from DM whiz Denny Hatch to apply on all promotions you undertake.

Content: Online Resource | Author: Denny Hatch | Source: MethodMarketing.com | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

Website Estates is an online community for marketing and communications professionals seeking insight, resources and guidance on topics including presentations, sales and marketing and ebusiness. The site includes free PowerPoint Template downloads.

Content: Online Resource | Source: Website Estates | Subjects: Marketing / Sales, Productivity / Work Tips

Fred Reichheld was the first to prove the enormous impact retention — or customer loss — can have on the bottom line. His ground-breaking 1996 book, “The Loyalty Effect,” demonstrated conclusively that a 5% increase in customer retention can, depending on the industry, result in an increase in profits of up to 95%. Reichheld’s more recent title, “Loyalty Rules,” describes the key role played … [ Read more ]

Content: Online Resource | Author: Frederick F. Reichheld | Source: Bain & Company | Subjects: Management, Marketing / Sales

This email newsletter ad network was launched by List-Universe.com in April, 2000. Since then it has grown quite rapidly, as has the popularity of cost-effective email advertising. More than 1,000 email newsletters, totaling more than 106 million subscribers, are part of the Opt-Influence network. What does this mean for you? Rather than contacting email newsletters one by one to advertise, you can contract to advertise … [ Read more ]

Content: Article | Source: List-Universe.com | Subject: Marketing / Sales

Partnerships are nothing more than two companies coming together to leverage each other’s products or services. Before you decide to plunge head first into the next great partnership opportunity, here’s what to look for.

Content: Article | Author: Karin K. Schaff | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy

The other day I was speaking with a colleague, and I was quite surprised to hear him say that while he knew what a brand was, he didn’t really know what a brand was, why some brands were stronger than others, the deep purpose of the brand concept, and why some consumers are so brand loyal. This got me thinking, and made me consider the … [ Read more ]

Content: Article | Author: Kristine Kirby Webster | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

You don’t build it for yourself. You know what the people want and you build it for them.

Content: Quotation | Source: Abraham.com | Subjects: Customer Related, Marketing / Sales

“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

Russian Standard may not be a household name in trendy New York bars yet, but Roustam Tariko would like it to be. When Tariko introduced Russian Standard Vodka in 1998, he wasn’t interested in just vodka. The young entrepreneur established Russian Standard to become a high-quality international multi-category icon of the new Russia, the “Virgin” of Russia. As a result, Russian Standard … [ Read more ]

Content: Case Study | Authors: Pierre Chandon, Vadim Grigorian | Source: INSEAD | Subjects: International, Marketing / Sales | Company: Russian Standard Vodka