Uncertainty is not only everywhere in and around strategy—it is the very reason we need strategy. Without uncertainty, we would just need a plan to go from A to B.
Content: Quotation
Authors: Chris Bradley, Martin Hirt, Sven Smit
Source: McKinsey Quarterly
Subject: Strategy
Authors: Chris Bradley, Martin Hirt, Sven Smit
Source: McKinsey Quarterly
Subject: Strategy
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