Just think of a business as a process. It can be a complicated process, but essentially, it spits up outputs like revenue and profit, numbers of customers, and growth rates. To be a good operator, you can’t just focus on those output metrics — you need to identify the controllable input metrics. […] If you do the things you have control over right, it’s going to yield the desired result in your output metrics. The best operators I’ve seen very clearly understand that if they push these buttons or turn these levers in the right way, they’re going to get the results they want. They understand that process through and through.
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