Competing in Emerging Countries – The Case of Latin America

Though a little dated (1997), this article offers some good insight into the business opportunities emerging countries represent. Focused on Latin America (with some interesting associated facts and figures) some analysis is also somewhat generalizable, specifically looking at:
a) The “multidomestic player” that must move to a regional footprint and management model.
b) The multinational player that is starting to expand in the region.
c) The multinational player that is entering, or considering entering, the region.

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