Consumer WebWatch Website Credibility Evaluation

What makes people believe your website is credible? This study, conducted by the Stanford Persuasive Technology Lab in partnership with Consumer WebWatch, shows that the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design, including layout, typography, font size and color schemes. Surprised? Don’t be. Check out the report to learn how to make the most of your site’s first impression.

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