Creating Great Products with Apple’s Steve Wozniak, Inventor of the Personal Computer

2007 marks the thirtieth anniversary of the introduction of the Apple II, the first true personal computer. Because of his belief that everyone should be able to afford and use a computer, its creator, Steve Wozniak, pioneered an ingenious low-cost design that combined ease-of-use with valuable functionality.

Babson Insight recently interviewed the Woz, as he is known, and asked him to go beyond the tale of the invention of the first user-friendly personal computer and tell us how the lessons he has learned can be applied today. He spoke on a range of subjects, including how to foster user-focused innovations and how to identify people who have the potential to produce great breakthroughs. He also shared his thoughts on the future of computing and several new technologies that may reshape our everyday life.

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