When it comes to ongoing, steady business, you need deep and meaningful relationships. This can be very reassuring. The problem, of course, is that these close contacts know the same people, have the same information, and often have the same views and opinions.
But when it comes to ideas, creativity and thinking outside the box, each of us must have a diverse range of distant contacts. These people can be a strong source of unanticipated opportunities. Distant contacts are seeing different people from different occupations or disciplines, and are more likely to be thinking from a different perspective. This means they can connect you to new sources.
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