The Cap Gemini Ernst & Young Center for Business Innovation has researched more than 60 new business drivers and examined more than 50 company examples to determine which dynamic pricing model best supports the external environment and business strategy of a particular business. From this extensive research they have developed a dynamic pricing methodology for successful pricing. This white paper provides an overview of their findings, the methodology, and suggests how it can be applied to business.
Editor’s Note: see related Business Finance article, “What Traffic Will Bear”
Anita Srivastava
Source: CGE&Y Center for Business Innovation (CBI)
Subjects: Pricing, Strategy
