Enduring Success—What the History of Outstanding Corporations Has to Teach Us [Archive.org URL]

For the last six years, Christian Stadler has led a team of eight researchers in a study of some of Europe’s oldest and best companies. They asked: What distinguishes companies that managed to perform at a very high level over very long periods from others that do not perform as well? To answer this question they selected a sample of companies that had turned in an extraordinarily high performance over the past 50 years (these gold medalists outperformed the stock exchange by at least the factor 15) and compared each with another old company, whose performance was still good but which was well behind the very high performer (they call them silver medalists). Fifteen years after Collins and Porras’ Built to Last, the work incorporates fresh insights from management science and provides the first non-US perspective on long-range success

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