Eric J. McNulty

Also known as the “outcome effect,” outcome bias is a cognitive process that causes individuals to evaluate a decision based on the final result, whether that outcome was achieved by chance or through a sound process. When a good outcome results, the entire effort is judged positively. Conversely, a sound decision process may be condemned if the end product is negative for reasons unrelated to the process. Ideally, process and outcome would be evaluated separately, but this is rarely the case.

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