Five Things You Should Be Doing With Your Site Search (but Probably Aren’t) [Archive.org URL]

When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years.

Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy.

That’s a huge mistake. Site search is the single strongest indicator of online buying intent. When customers use site search, they’re likely looking to buy. If your site search isn’t running optimally, you’re missing sales opportunities.

Let’s take a look at five things every e-commerce site should be doing with its site search.

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