Letting go of contacts you’ve worked so hard to gather isn’t pleasant. Even more unpleasant, though, is getting bounces and seeing your engagement decline because your emails are going to the spam folder. Cleaning obsolete data from your email list is best-practice if you send mass emails.
Most marketers know that a high number of bounces indicates that it’s time for an email list cleaning. But there’s more to email list validation, and the following four tips will allow you to get the most out of the service you use.
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