Grist: Leno Brands Versus Letterman Brands [Archive.org URL]

The Great Divide in America today isn’t between the red states and the blue states on the televised election map. Neither is it about science versus the humanities, abortion versus choice, PCs versus Macs, or any other alleged cultural chasm. The real gulf in this country today is between those who walk around in a state of ironic vigilance, where every reference is shot through with subtext, and those who don’t. It’s the Leno-Letterman gap. Iconic versus ironic.

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