It is an urgent question: How can we increase profits if we can’t raise prices? The answer demands revolutionary thinking — new insights about strategy and human behavior, turbocharged with software, mathematics, and rapid-fire experimentation. Is your company ready to master the new era of pricing? Are you prepared to pay the price of failure?
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Excellent – provided practical examples, and explained the requirement of identifying and correcting misalignment so that it seems blindingly obvious – but only once you’ve read the article. Very useful.