Burning Questions 2001 brought together 21 of the top thinkers and practitioners in the field of management to address the most critical challenges businesses face right now. At the conference, this panel of experts offered recommendations about how to respond to the entrance of a large competitor into your market space. We’ve compiled and edited their responses for you to download with our compliments. This document begins with a brief description of the hypothetical scenario and includes recommendations from Orit Gadiesh, chair of Bain & Company, Boston, Mass.; Kathleen Eisenhardt, professor of strategy and organization, Stanford University; David B. Yoffie, Max and Doris Starr Professor of International Business Administration, Harvard Business School; and Peter Brabeck-Letmathe, CEO of Nestlé, Vevey, Switzerland.
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