In business management, it is easy to fall victim to the buzzwords or trends of the day when historical understanding and consciousness are lacking. When that happens, authors and thinkers purport to create something new, when they are really only serving old wine in new wineskins. This recalls the comments of the philosopher George Santayana that history will repeat itself for those who do not want to learn from it.
Author: Hermann Simon
Source: Harvard Business Review
Subjects: History, Innovation