HBS Professors Benson Shapiro and Kash Rangan bring us up to date on their pioneering research that helped ignite today’s intense focus on the customer. The key? Know your order cycle management.
Content: Article
Author: Sarah Jane Johnston
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Operations
Author: Sarah Jane Johnston
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Operations
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