Many factors drive a company’s performance, not the least of which are entrepreneurial creativity and managerial effectiveness. In two papers recently presented at the fifth annual Atlanta Competitive Advantage Conference (ACAC) at Emory University’s Goizueta Business School, U.S. and Australian faculty presented their research on the effects of group mood and managerial mental models on creative and structural dynamics, offering strategies for enhanced business success. Among the findings? Managerial creativity and intuition are not easily copied and thus provide a distinct source of competitive advantage.
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