One longstanding and popular theory of how change occurs, attributed to Richard Beckhard […] argues that behavioral alterations are a function of four factors: the dissatisfaction with the status quo, the clarity and resonance of the new future, and the existence of a pathway to get there, all balanced against any perceived loss associated with making the change.
Content: Quotation
Author: Jeanne Liedtka
Source: ChangeThis
Subjects: Change Management, Organizational Behavior
Author: Jeanne Liedtka
Source: ChangeThis
Subjects: Change Management, Organizational Behavior
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