Running an idea campaign is a popular method for tapping into the creativity of an organization. There is only one problem with them. They kill creativity. If there is an unmet need to be listened to in an organization, an idea campaign might create a surge of ideas, a surge so big that only a fraction of all ideas can be implemented. This means the majority of people will get yet another confirmation that no one listens to their ideas, and next time they are less likely to contribute.
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