Maya Townsend, Elizabeth Doty

Change champions need to draw out others’ opinions about the reasons their hunch won’t work as a starting point for problem-solving and design. By treating the potential downsides and limitations of an idea as legitimate, rational concerns, people can work together to design solutions that both achieve intended goals and preserve what the organization wishes to safeguard while building commitment to implementation.

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So-called resisters have a point. Opposing views often have clear, important messages that leaders would do well to heed. The people who hold these views may be the ones who most vividly see the potential losses or risks associated with the initiative.

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