“Too often, companies invest in the trappings of innovation — boot camps, workshops, the occasional visit to Silicon Valley, skunkworks — instead of the actual work of innovation. In this readable, practical book, Anthony draws on years of consulting experience to explain how to make innovation actually happen. Chockablock full of real stories of successes and failures, red flags and remedies, the book is a great primer for anyone tasked with creating new products, services, and platforms in their organizations.” — Rita Gunther McGrath
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