Manfred F.R. Kets de Vries [Archive.org URL]

Some companies are what I call “authentizotic,” meaning that people are attracted to work for them. They are the best places to work. [The word authentizotic is derived from the Greek authentikos, meaning authentic, and zotikos, meaning vital to life.] These organizations cultivate three major values. The first is a sense of meaning: People feel they do something substantial. …The second value is a feeling of being a family. …Then there is the quality of fun, or enjoyment, in the work itself. There is a very close relationship between play and creativity. The amount of fun and enjoyment that exists in a workplace can reflect how diverse teams are, the role of women, and the way teams work. There is a strong relationship between diversity — in terms of gender, culture, age, and background — and creativity.

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