Marshall Goldsmith [Archive.org URL]

“Superstitious behavior” is merely the confusion of correlation and causality. Many leaders get positive reinforcement for the results that occur. They then assume that their behavior is what helped lead to these results. Just as successful athletes believe in “lucky” numbers or perform “rituals” before a contest, successful business leaders tend to repeat behaviors that are followed by rewards. They may fear that changing any behavior will break their “string of success”.

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