More B-Schools Add Sales Courses [Archive.org URL]

A company’s sales force is its lifeblood. But you’d never know it by looking at the typical M.B.A. curriculum. Because they’re lighter on theory and research than other academic subjects, sales courses are surprisingly scarce in M.B.A. programs. But the sales function seems to be slowly gaining more respect as a few major schools create M.B.A.-level sales courses.

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