Opening the Gate on gatetrade.net: The Making of the First Nordic B2B Marketplace (A), Building Critical Mass (B1), To Be or

In early 2000, four of the largest companies in Denmark began to explore an alliance aimed at the New Economy. Within months they designed a business, set strategy, and launched the first Nordic B2B e-marketplace. But they couldn’t predict how events would affect their strategies, individually or as a group.

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2 Comments

    1. I will update the link but unfortunately, when I first added the various INSEAD case studies, you could download them for free. Now you cannot.

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