Organizational factors and knowledge management within large marketing departments (.pdf)

This excellent article starts out with an introduction and a good overview of issues surrounding knowledge management and then proceeds to discuss the results of an empirical study that examined the extents of KM systems operating within sample UK enterprises with respect to each company’s use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and the ability to cope with change. Respondents’ views on the contributions of KM to marketing management were also examined.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

1 Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.