Organizational factors and knowledge management within large marketing departments (.pdf)

This excellent article starts out with an introduction and a good overview of issues surrounding knowledge management and then proceeds to discuss the results of an empirical study that examined the extents of KM systems operating within sample UK enterprises with respect to each company’s use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and the ability to cope with change. Respondents’ views on the contributions of KM to marketing management were also examined.

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