The problem — and the essence of what makes forecasting hard — is that human nature is hardwired to abhor uncertainty. We are fascinated by change, but in our effort to avoid uncertainty we either dismiss outliers entirely or attempt to turn them into certainties that they are not.
Content: Quotation
Sources: Harvard Business Review, Six Rules for Effective Forecasting
Subjects: Decision Making, Future
Sources: Harvard Business Review, Six Rules for Effective Forecasting
Subjects: Decision Making, Future
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