While the job to be done may look different in every individual company, one basic truth will always be present: every product and every activity of a business begins to obsolesce as soon as it is started. Every product, every operation, and every activity in a business should, therefore, be put on trial for its life every two or three years. Each should be considered the way we consider a proposal to go into a new product, a new operation or activity–complete with budget, capital appropriations request, and so on. One question should be asked of each: “If we were not in this already, would we now go into it?” And if the answer is “no,” the next question should be: “How do we get out and how fast?”
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »