Anchoring is the psychological phenomenon that makes a number stick in your mind and influence you — even though you think you’re disregarding it. An anchor is such a powerful influence that only another anchor can overcome it. Re-anchoring combats the anchor of history and convention with another anchor, grounded in a different set of facts.
Content: Article
Authors: Dan P. Lovallo, Olivier Sibony
Source: Harvard Business Review
Subject: Management
Authors: Dan P. Lovallo, Olivier Sibony
Source: Harvard Business Review
Subject: Management
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