The venerable technique has vaulted back into the consciousness of corporate leaders—for good reason. But getting it right is not easy and depends on five key elements.
Content: Article
Authors: Kyle Hawke, Matt Fitzpatrick
Source: “McKinsey Quarterly”
Subjects: Finance, Management
Authors: Kyle Hawke, Matt Fitzpatrick
Source: “McKinsey Quarterly”
Subjects: Finance, Management
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