Riding the Waves of Culture: Understanding Diversity in Global Business

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today’s global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:
* The Family (Japan, Belgium)
* The Eiffel Tower (France, Germany)
* The Guided Missile (US, UK)
* The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:
* An in-depth examination of one of the world’s most multicultural nations—South Africa—and how recent events make it an ongoing laboratory of intercultural reconciliations
* A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
* Current research findings on how ethnic differences within a society can be more troublesome than international differences—and how some managers are keeping the peace
* A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization