Robert Rosenberg

As CEO, you are the Communicator in Chief. The responsibility for aligning all the various constituencies in the organization behind company strategy falls primarily to the CEO, but it doesn’t stop there. Just when you think you have communicated clearly to all parties, go back over your message again and again. You cannot make your point too clearly or check back enough times to make sure that everyone in your organization has not only understood your message but buys into it as well. The company mission bears repeating, sometimes ad nauseum. Most constituents are busy—sometimes overwhelmed—with their own responsibilities, and the message often doesn’t sink in until you have reviewed and repeated it countless times.

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