Roger Martin

Real competitive advantage is enormously long-lived. …To be sure, first mover advantages can vaporize quickly, but not all first mover advantages are backed by a real competitive advantage. So if I hear the demise of MySpace cited once more as evidence that competitive advantage has become more transient, I will puke. All it proves is the basic rule of business: that which can be built simply and quickly can be simply and quickly torn down.

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