Kimmel (ESCP-EAP, European School of Management) examines the phenomenon of rumor as viewed from the behavioral sciences, marketing, and communication fields. He offers a framework for preventing and neutralizing marketplace rumors, and for managing the rumors that circulate within an organization. The text includes numerous examples of actual rumor cases and how managers dealt with them. Written for academics and managers in a wide range of professional contexts. Annotation ©2004 Book News, Inc., Portland, OR
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