So often, we tell people to do out-of-the-box thinking. Then we stick them in the room and tell them to brainstorm. Well, brainstorming is a great way to share the knowledge that’s in the room. But it’s not out-of-the-box thinking. Out-of-the-box thinking requires you to search far and wide for how different industries and different people at different points in time have solved for analogous problems.
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