360 Posts found for Source: CEO Refresher

There’s a part of the PR puzzle that even savvy publicity-seekers sometimes miss — you can’t just write “a press release”, you have to write the right kind of press release. There’s no such thing as a “one size fits all” release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.

Content: Article | Author: Bill Stoller | Source: CEO Refresher | Subject: Public Relations

Outsiders think of Silicon Valley as a success, but it is, in truth, a graveyard. Failure is Silicon Valley’s greatest strength. Every failed product or enterprise is a lesson stored in the collective memory. We don’t stigmatize failure; we admire it.

Content: Quotation | Source: CEO Refresher | Subjects: Entrepreneurship, Success / Failure

Finding the answers to nine questions will help you decide whether the opportunity has the potential for profit – or peril.

Editor’s Note: this article is written from a consultant’s perspective but the questions are worth considering for any sales position…

Content: Article | Author: Michael W. McLaughlin | Source: CEO Refresher | Subject: Marketing / Sales

After decades of turnaround work, Gary Sutton has seen five – and only five – ways businesses fall into trouble.

Content: Article | Author: Gary Sutton | Source: CEO Refresher | Subject: Management

People remember best what you say last. So in one sense, the end of your presentation is the beginning for the audience. One of the ways a speaker can ensure beginnings for an audience is by having a strong ending; this article will provide a few simple tips to achieve this concluding spark.

Content: Article | Author: Stephen D. Boyd, Ph.D. | Source: CEO Refresher | Subject: Personal Development

When a customer says, “Your price is too high,” the salesperson needs to look to himself as the likely problem, not the product. There are two possibilities: 1) the customer is not experiencing a significant absence of value and the solution should never have been offered; therefore, the price is too high. Or 2) the absence of value is there and the customer does not … [ Read more ]

Content: Quotation | Source: CEO Refresher | Subject: Marketing / Sales

This article takes you through a thought process which helps you narrow down your choices from thousands of possible sites in China to the one that will bring you success in the market place. It presents both the quantitative and qualitative food for thoughts and is designed to help in your decision making in doing business in China.

Content: Article | Author: Michael Chu | Source: CEO Refresher | Subject: International – China

The single biggest problem with communication is the illusion that it has taken place.

Content: Quotation | Source: CEO Refresher | Subject: Communication

Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.

Content: Quotation | Source: CEO Refresher | Subjects: Attitude, Motivation

We have observed boards move between three stages in the past five years. Most boards prior to the debacles at Enron, Tyco, Global Crossing and others were in stage one: Mighty Proud to Be There. Following the wake-up calls issued after the revelations of scandal, boards were thrust into a stage in which most have reached a Plateau, but have not progressed beyond there. Finally, … [ Read more ]

Content: Article | Authors: Lana J. Furr, Richard M. Furr, Ph.D. | Source: CEO Refresher | Subject: Corporate Governance

In the business world’s hall of fame a special place is reserved for Al Ries. He is without any doubt one of the most prominent gurus of strategic thinking. Regretfully, Ries’s continued influence is becoming today a considerable danger to successful brand building and brand management.

Content: Article | Author: Dan Herman, Ph.D. | Source: CEO Refresher | Subject: Marketing / Sales

The understanding of the different kinds of added value, the ways these values are instrumental to the consumer and the methods by which brands can be means for the consumer for achieving his goals, makes the difference between masterful creations of brands and amateur imitation.

Content: Article | Author: Dan Herman, Ph.D. | Source: CEO Refresher | Subject: Marketing / Sales

Real leaders have one particular commonality that is easy to spot: maturity. Mature leaders know when to lead, when to follow and when to get out of the way.

Content: Article | Author: Estienne de Beer | Source: CEO Refresher | Subject: Leadership

Knowing how to adapt your style will empower you to develop powerful communication and relationship strategies which will equip you for better leadership and so produce greater results.

Editor’s Note: describes 7 basic leadership styles based on The Leadership Gifting Indicator™

Content: Article | Author: Ken Buist | Source: CEO Refresher | Subject: Leadership

Dissatisfaction drives the sale; the cost of the dissatisfaction is the accelerator.

Content: Quotation | Source: CEO Refresher | Subject: Marketing / Sales

There is value in careful planning and thoughtful preparation. However, until there is execution, no plan is flawed; no preparation inadequate. Execution spotlights all. Cultures can get enamored with the preliminaries since there are no consequences.

Content: Quotation | Source: CEO Refresher | Subjects: Execution, Planning

A vision describes the future – where you are going or where you want to go. Without a clear and comprehensive vision statement, an organization will flounder and pull in different directions. With clear vision, everyone has a unified organizational view of the future and clear direction, enabling people to row in the same direction. But, do people row hard enough and long enough? Do … [ Read more ]

Content: Quotation | Source: CEO Refresher | Subject: Vision

My behaviour determines my emotions; my habits develop my behaviour; my will dictates my habits; my character directs my will.

Content: Quotation | Sources: CEO Refresher, The Heart of Coaching | Subject: Personality / Behavior

I do not seek unpopularity as a badge of honour, but sometimes it is the price of leadership and the cost of conviction.

Content: Quotation | Source: CEO Refresher | Subject: Leadership

Here are a number of the key components of an effective sales operations infrastructure. If your company is not tuned up and ready for action, you’ll be left exposed, under-supported or left to waste your precious time on unproductive activities.

Content: Article | Author: Dave Stein | Source: CEO Refresher | Subject: Marketing / Sales